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How RoadShow Bus-SHELTER made BIORE THE COOLEST CHOICE in TST

Trying to keep your cool while wearing a facemask during our horribly humid Covid-19 summer got you all hot under the collar? Not to worry! In recently rolling out its new hero product, Biore Deodorant Z, leading Japanese personal care and cosmetics brand, Kao, is bringing Hongkongers a sweet-smelling solution! To maximize awareness of the launch, Kao insisted on leveraging the extraordinary power and reach only RoadShow's full-spectrum out-of-home marketing expertise could offer.

Running from Aug 7 to 27, 2020, the brand's three-week RoadShow Bus-SHELTER domination campaign at K078 ensured Biore Deodorant Z quickly became the talk of TST. In addition to an eye-catching 2D die-cut shelter top design, the campaign featured a pedestrian-side digital panel for broadcasting the product's launch TVC to the area's countless thousands of passengers and passers-by. Additional impact and awareness were generated by a traffic-side motion poster that delivered similar levels of impact and engagement amongst the many motorists and passengers using TST's busy streets.

Like to ensure your next outdoor campaign enjoys the sweet smell of success on every level? Then talk to RoadShow's outdoor advertising experts today!

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